has changed the way people in the Arab World buy and sell things online. Souq set up its business in Egypt in 2010 and needed an awareness campaign to educate the market on Souq’s unique proposition to users. Having developed positioning and messaging for Souq, a strategic communications program was developed to enable Souq to address the inherent market challenges regarding online purchases. Today, Souq is the destination for Egyptians looking to buy or sell anything online. Continue reading